This ad is an apology, and perhaps the most creative one of all time. And yes, they probably had to do a lot of laundry and cleanup along the way — presumably using P&G products. While you can't predict when a catchphrase will catch on and when it won't, Wendy's didn't over-promote their hit phrase. The campaign only ran for a year, and allowed it to gently run its course. If you find your campaign's gained momentum with your fans and followers, do everything you can to keep them engaged while keeping your messaging true to your brand's voice and image. The video ad went viral on YouTube, the song was made available on iTunes, and it even played over the radio with an accompanying ad.
Trade magazines are valuable for businesses that cater to niche followings or specific industries. But beyond ideas, you also need to understand best practices for executing your campaigns. This simple but effective example comes from Headspace with its colorful video ad campaign. Facebook has no shortage of advertising success stories from brands running paid ads.
Here are some ideas for getting more referrals from your existing customers and clients. Webinar platforms such as Webex and GoToMeeting allow you to broadcast your webinar with just a few button clicks. Make sure to promote your webinar on social media or through an email newsletter one to two weeks before the event and include reminders to registrants so that they don’t miss it. Content marketing, if done with care, is a highly effective tactic that doesn’t require a huge budget. So it makes your website more visible on Google and brings in more free traffic.
Your keywords shouldn’t be too broad as this might cause Google to place your ad in front of the wrong market. You’ve done all the hard work of creating a great headline, finding the right keywords, and bidding for them. You’ll input information about the product, and Google creates your ad from this information. In a nutshell, a limited offer sale is any deal, discount, or reward you offer to consumers who make a purchase during a certain period.